Here is the release from blizzard:

IRVINE, Calif. – July 29, 2008 – Blizzard Entertainment, Inc. today announced that tickets for its third BlizzCon™ gaming convention will go on sale August 11 and that live coverage of the event will be available as an exclusive DIRECTV pay per view event. BlizzCon is a celebration of the global player communities surrounding Blizzard Entertainment®’s Warcraft®, Diablo®, and StarCraft® game universes. The event will take place at the Anaheim Convention Center in Anaheim, California on October 10 and 11.

Blizzcon will feature news, events, discussions, demo’s and lots of juicy info on Starcraft 2 and Diablo 3.